Our Culture & Values
Our Culture & Values

We are PROUD of our people on all levels and aspects. Our sense of pride in our people reflects the way we work and how we do things at Etisalat, thus, creating our corporate culture to which the acronym "PROUD" was established standing for: Proudly Etisalat, Respectful, Outstanding, Unique and Delivering.


Our values are what differentiates us from the rest. They provide a sense of direction for consistent behavior as employees and citizens of the world, and in our quest to be the number one operator of choice in Egypt. These values aren’t words on the walls– we live and breathe them every day. It’s part of the reason why you can always recognize an Etisalat person, no matter where they are in the world.
Proudly Etisalat
 
  • I always want to be the best in everything I do, no matter what
  • I always put my customers first - whether they are internal or external
  • I always dream big to achieve big
 
Respectful
 
  • I treat everyone as I would like to be treated myself
  • I know that my opinion is respected and that my voice is heard (soutak masmou3)
  • I think and act like an owner
 
Outstanding
 
  • I always take the initiative to go the extra mile and exceed expectations
  • I have a winning attitude that pushes me (and my team) to new levels of performance
  • I never give up on anything I do
 
Unique
 
  • I listen, seek and create opportunities to be innovative
  • I always work with integrity by being open and honest
  • I will always inspire my colleagues by leading by example
 
Delivering
 
  • I always take personal responsibility for delivering my promises (and my team’s)
  • I am proactive and will always find new and creative ways to deliver better
  • I always set ambitious goals and excel with quality
 
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